Edible® Launches New Model Marketing campaign ‘There’s an Edible for That,’ A Candid Tackle Life’s Moments (Even the Awkward Ones)

New Marketing campaign Marks Introduction of Model Evolution for the Modern Gifting Chief Forward of its 25th Anniversary

ATLANTA, Oct. 16, 2023 /PRNewswire/ — Edible®, the world’s largest franchisor of shops providing recent fruit preparations, baked items, flowers, gourmand goodies and extra, at present introduced its latest promoting marketing campaign, “There’s an edible® for that.” Spearheaded by Edible’s inside advertising and marketing group and developed in partnership with manufacturing technique and inventive company HONE, this lighthearted and irreverent marketing campaign demonstrates that there is an Edible® for each second in life, from the good to the not-so-great. It is step one in what’s the starting of a bigger model evolution and transformation, reflecting the storied gifting firm’s next-gen imaginative and prescient for the brand new era of trendsetting gifters.

The marketing campaign, which contains a new daring and direct tone for Edible, is structured as a sequence of vignettes, every capturing a second in life that’s ironic, humorous or awkward, proving that for each scenario—good, dangerous or cringe-worthy— “There’s an edible® for that,” and that fruit was just the start. From an uncle whose excessive opinions and wild concepts derail the vacations in “Uncle Rant,” and the drawn-out agony of oldsters enduring a seemingly painful recital in “Recital,” and even the awkward realization of a mismatched on-line date in “Catfished,” these vignettes discover a spread of feelings and conditions which are relatable, insightful and above all, real. Via these hilarious and candid moments, Edible showcases that it presents far more than simply fruit bouquets and has the right answer for all of life’s complexities – and it may be delivered in below one hour.

“‘There’s an edible® for that’ is not nearly highlighting the flexibility and vary of our merchandise. It is about ushering in a brand new period for Edible® as a model that understands and enriches each nuance of our clients’ lives,” stated Kevin Keith, Chief Advertising Officer for Edible®. “It is remodeling how individuals consider gifting and celebrations, making it much less concerning the calendar and extra about private connection. With this marketing campaign, we’re amplifying that life is stuffed with moments value celebrating, and Edible® is right here that will help you just do that!”

“We have cooked up a recipe for an interesting mix of humor and coronary heart with this marketing campaign. Kevin and his group trusted our distinctive mannequin and introduced us in with a nugget of an thought. We set to work assembling a basketful of very humorous and proficient individuals to make a memorable marketing campaign,” added Matt Mattingly, Proprietor and Co-Head of Manufacturing of HONE.

The brand new marketing campaign will launch on October 16, 2023, by way of social media, digital show, broadcast tv and on-line video promoting. The spots had been directed by Ben Hurst and Dave Thomas of Group Movies, and HONE concepted and led the marketing campaign. The content material will run in 6, 15 and 30-second codecs, viewable right here.

Further components of the model refresh will start to roll out beginning on October 16 as properly, together with a extra fashionable, premium and distinctive visible identification, mirrored within the packaging, in-store collateral, logos, the model’s refreshed web site launching in 2024, and a revitalized in-store and on-line client expertise.

Further details about Edible will be considered right here.

About Edible®
Edible® is the world’s largest franchisor of shops providing recent fruit preparations, baked items, flowers, gourmand goodies, and extra. Since its founding in 1999, the corporate has grown to almost 1,000 areas and is uniquely able to reaching greater than 80% of households inside one hour for supply. The model has been acknowledged as an business chief in Entrepreneur‘s annual “Franchise 500,” “Quickest Rising Franchises,” and “America’s Prime World Franchises,” in addition to Inc.‘s record of the fastest-growing privately-held firms. For extra info, go to edible.com.


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