New Marketing campaign Marks Introduction of Model Evolution for the Modern Gifting Chief Forward of its 25th Anniversary
ATLANTA, Oct. 16, 2023 /PRNewswire/ — Edible®, the world’s largest franchisor of shops providing contemporary fruit preparations, baked items, flowers, gourmand goodies and extra, right now introduced its latest promoting marketing campaign, “There’s an edible® for that.” Spearheaded by Edible’s inside advertising and marketing workforce and developed in partnership with manufacturing technique and inventive company HONE, this lighthearted and irreverent marketing campaign demonstrates that there is an Edible® for each second in life, from the good to the not-so-great. It is step one in what’s the starting of a bigger model evolution and transformation, reflecting the storied gifting firm’s next-gen imaginative and prescient for the brand new technology of trendsetting gifters.
The marketing campaign, which includes a new daring and direct tone for Edible, is structured as a collection of vignettes, every capturing a second in life that’s ironic, humorous or awkward, proving that for each scenario—good, unhealthy or cringe-worthy— “There’s an edible® for that,” and that fruit was just the start. From an uncle whose excessive opinions and wild concepts derail the vacations in “Uncle Rant,” and the drawn-out agony of fogeys enduring a seemingly painful recital in “Recital,” and even the awkward realization of a mismatched on-line date in “Catfished,” these vignettes discover a spread of feelings and conditions which might be relatable, insightful and above all, real. Via these hilarious and candid moments, Edible showcases that it affords rather more than simply fruit bouquets and has the right answer for all of life’s complexities – and it may be delivered in beneath one hour.
“‘There’s an edible® for that’ is not nearly highlighting the flexibility and vary of our merchandise. It is about ushering in a brand new period for Edible® as a model that understands and enriches each nuance of our clients’ lives,” mentioned Kevin Keith, Chief Advertising and marketing Officer for Edible®. “It is reworking how individuals consider gifting and celebrations, making it much less concerning the calendar and extra about private connection. With this marketing campaign, we’re amplifying that life is stuffed with moments price celebrating, and Edible® is right here that can assist you just do that!”
“We have cooked up a recipe for an enticing mix of humor and coronary heart with this marketing campaign. Kevin and his workforce trusted our distinctive mannequin and introduced us in with a nugget of an thought. We set to work assembling a basketful of very humorous and proficient individuals to make a memorable marketing campaign,” added Matt Mattingly, Proprietor and Co-Head of Manufacturing of HONE.
The brand new marketing campaign will launch on October 16, 2023, through social media, digital show, broadcast tv and on-line video promoting. The spots have been directed by Ben Hurst and Dave Thomas of Neighborhood Movies, and HONE concepted and led the marketing campaign. The content material will run in 6, 15 and 30-second codecs, viewable right here.
Extra components of the model refresh will start to roll out beginning on October 16 as nicely, together with a extra trendy, premium and distinctive visible id, mirrored within the packaging, in-store collateral, logos, the model’s refreshed web site launching in 2024, and a revitalized in-store and on-line shopper expertise.
Extra details about Edible will be seen right here.
About Edible®
Edible® is the world’s largest franchisor of shops providing contemporary fruit preparations, baked items, flowers, gourmand goodies, and extra. Since its founding in 1999, the corporate has grown to just about 1,000 places and is uniquely able to reaching greater than 80% of households inside one hour for supply. The model has been acknowledged as an business chief in Entrepreneur‘s annual “Franchise 500,” “Quickest Rising Franchises,” and “America’s Prime International Franchises,” in addition to Inc.‘s checklist of the fastest-growing privately-held corporations. For extra data, go to edible.com.
SOURCE Edible
